Tori Puthoff - Visual Designer

I am a visual designer currently residing in San Francisco. Originally from Ohio, like many, I moved to California seeking new adventures. Beginning early in life from learning about art and painting from my artist grandmother, I have grown a strong passion for creating and designing new things to inspire and enrich the lives of others. 

In addition to design, I am also an avid painter, board game aficionado, Halloween enthusiast, and yogini.

package-design
PACKAGE DESIGN

I worked on the design and comp work of packaging for many brands, including P&G Professional, Puffs, Bounty, and Nestle.

promotional-design
PROMOTIONAL DESIGN

I have an extensive amount of experience with developing promotional items, such as sell sheets, advertisements, web banners, and displays.

concept-design
CONCEPT DESIGN

I have utilized conceptualization and ideation in order to find proper solutions to problems. Examples include Skadoodle, OARnet network maps, and the Columbus Zoo parking lot.

implementation
IMPLEMENTATION DESIGN

I am experienced with implementing designs to work in the real world by adhering to any print or legal requirements, including FIFRA and GHS.

brand-design
BRAND DESIGN

I worked on the design and development of extensive brand identity systems. Examples include Z-Prototype, Maria Stein, Skadoodle, and P&G Professional.

wayfinding
WAYFINDING

I have with developed entire wayfinding systems, specifically for Maria Stein, the Columbus Zoo, and P&G Professional, to help people easily navigate and understand the space. 

information-design
INFORMATION DESIgn

I have designed many infographic pieces to help an audience better understand the information needed, including the maps I created for OARnet to visually show how their network connects.

design-research
DESIGN RESEARCH

I have extensive knowledge in my ability to utilize design research and user experience in my design process. I understand the importance of research to provide the user with the best result.

motion-design
MOTION DESIGN

I am well-versed with using Adobe After Effects to create 2D motion graphics and videos.

photo-editing
PHOTO EDITING

I am proficient in my use of Adobe Photoshop in order to edit photos to get the best final result.

Let’s Make Something Great Together!

Experience

Implementation Designer

Interbrand

July 2015 – February 2018

  • Designed and developed packaging and promotional items for big clients such as P&G and Clearblue
  • Adapted designs to follow guidelines and legal requirements so they could be printed and distributed without issue
  • Collaborated with a team of designers and client representatives in order to get the best results for the clients’ needs
  • Began as a Junior Implementation Designer but was promoted quickly for my hard work and dedication
Design Contractor / Student Designer

OARnet

Design Contractor: June 2015 – December 2015
Student Designer: November 2012 – June 2015

  • Actively participated in the redesign of their brand
  • Underwent extensive design research to understand the how the network connected and worked so I could provide accurate visuals that the engineers and clients could easily understand
  • Developed detailed client network information graphics
  • Independently managed projects as well as trained another student to understand the network and the development of client network diagrams
Package Design Intern

Nestle PTC

May 2014 – August 2014

  • Worked alongside the lead designer on projects
  • Learned about working with worldwide brands and confidential projects
  • Underwent extensive design research for each project
  • Worked with motion graphics, print design, signage and wayfinding, brand design, and package design
Freelance Designer

Z-Prototype

August 2013 – December 2013

  • Developed an entire brand redesign for the company
  • Brand redesign included the development of a service mark, stationery, webpage layout, signage, marketable items, and packaging design
  • Worked alongside client to fully understand what they were looking for in a new brand as well as provide them with other  ideas for brand development and expansion possibilities

Education

SCHOOL
DEGREE
GRADUATION 

The Ohio State University

Bachelor of Science
GPA 3.96
Visual Communication Design
May 10, 2015
Sinclair Community College
Associate of Applied Science
GPA 3.7
Visual Communication Design
June 10, 2012